Eddiebauen Privacy Policy

At Eddiebauen, we believe adventure thrives on trust—including trust that your personal data is safe with us. This Privacy Policy explains how we collect, use, store, and protect information you share when interacting with our website (eddiebauen.com), purchasing our apparel, footwear, or gear, or engaging with our “Live Your Adventure®” community. By using our services, you agree to the practices outlined below.

1. Scope & Purpose

This Policy applies to all data collected through our website, mobile browsing, order processing, account registration, customer support, and any other interactions with Eddiebauen. Our goal is to use your data only to enhance your experience: fulfilling orders, personalizing recommendations, improving our products, and keeping you informed about updates that matter to your adventures.

2. What Data We Collect & Why

We collect two types of information: personal data (identifiable to you) and non-personal data (anonymous, non-identifiable information). We only collect what’s necessary to serve you—and never more.

2.1 Personal Data (Collected With Your Consent)

We collect personal data when you take specific actions, such as:

  • Purchasing Products: Name, shipping/billing address, email address, phone number, payment method details (e.g., credit card info—we never store full payment details; this is handled by our secure payment partners). This helps us process orders, deliver products, and send order confirmations/tracking updates.
  • Creating an Account: Username, password (encrypted), adventure preferences (e.g., hiking, urban exploration), and saved addresses. This lets you track orders, reorder easily, and access personalized gear recommendations.
  • Contacting Support: Your message content, order history (if referenced), and any additional details you share to resolve issues (e.g., product fit questions).
  • Joining Our Community: Photos, adventure stories, or feedback you submit (with your explicit permission) to share on our website or social channels. We will always ask before using your content publicly.

2.2 Non-Personal Data (Collected Automatically)

This data helps us improve our website and understand how users interact with our brand—it cannot be linked to you personally:

  • Browsing info: Pages visited, time on site, device type (e.g., smartphone, laptop), browser version, and IP address (used to approximate location for shipping/regional product availability).
  • Usage data: Products viewed, search queries, and cart activity (e.g., items added/removed).

3. How We Use Your Data

We use your data exclusively to support your experience with Eddiebauen, including:

  • Fulfilling and tracking orders (e.g., sharing shipping details with our logistics partners).
  • Providing customer support (e.g., resolving order issues or answering gear questions).
  • Personalizing your experience: Recommending apparel/gear based on your adventure preferences or past purchases (you can opt out of personalized recommendations at any time).
  • Improving our products and website: Using non-personal data to fix bugs, optimize navigation, or design new items that match user needs (e.g., adding more weather-resistant jackets if users frequently search for them).
  • Sending important updates: Order confirmations, shipping alerts, or changes to our services (these are not marketing emails and cannot be opted out of, as they’re necessary for your purchase).
  • Marketing communications (with your consent): Occasional emails about new collections, adventure tips, or exclusive offers. You can unsubscribe from marketing emails via the “Unsubscribe” link in every email, or by contacting us at [email protected].

4. Who We Share Your Data With (And Why)

We never sell your personal data to third parties. We only share data with trusted partners who help us deliver our services—and we require these partners to protect your data:

  • Payment Processors: (e.g., PayPal, Stripe) We share your payment details (encrypted) to process transactions securely. These partners do not store or use your data for any other purpose.
  • Logistics Providers: (e.g., UPS, DHL) We share your shipping address and order number to deliver your products. They only use this data to complete delivery.
  • Customer Support Tools: (e.g., Zendesk) We share your support queries and order history to help our team resolve issues faster. These tools are secured with encryption.

We may also disclose data if required by law (e.g., responding to a court order) or to protect our rights, safety, or the safety of other users (e.g., preventing fraud).

5. Your Rights Over Your Data

You have full control over your personal data. To exercise any of these rights, contact us at [email protected] with your name, email address, and a clear description of your request. We will respond within 30 days:

  • Access: Request a copy of the personal data we hold about you.
  • Correct: Update inaccurate data (e.g., a wrong shipping address).
  • Delete: Ask us to remove your personal data (we may retain limited data if required by law, e.g., order records for tax purposes).
  • Opt Out: Stop personalized recommendations or marketing communications.
  • Withdraw Consent: Revoke permission for us to use your data (e.g., sharing your adventure photos publicly)—this will not affect data we already used with your prior consent.

6. Cookies & Tracking Technologies

We use cookies (small text files stored on your device) and similar tools (e.g., web beacons) to improve your browsing experience:

  • Necessary Cookies: Required to use our website (e.g., remembering items in your cart, enabling secure checkout). You cannot disable these.
  • Analytics Cookies: Track non-personal data (e.g., page views) to optimize our site.
  • Personalization Cookies: Remember your preferences (e.g., saved addresses, adventure interests) for a faster, tailored experience.

You can manage cookie settings in your browser (e.g., Chrome, Safari) to disable non-necessary cookies—note this may limit some features (e.g., personalized recommendations).

7. How We Protect Your Data

We take data security seriously and use industry-standard measures to prevent unauthorized access, loss, or misuse:

  • Encryption: Personal data (e.g., payment info, passwords) is encrypted in transit (via SSL/TLS) and at rest (stored on secure servers).
  • Access Controls: Only authorized Eddiebauen team members (e.g., customer support, order processing) can access your data—and only for work-related purposes.
  • Regular Audits: We test our security systems regularly to identify and fix vulnerabilities.

While no system is 100% secure, we work tirelessly to keep your data safe so you can focus on your adventures.

8. Children’s Privacy

Eddiebauen’s products and services are intended for users aged 13 and above. We do not knowingly collect personal data from children under 13. If we learn we have collected data from a child under 13, we will delete it immediately. Parents/guardians with questions can contact us at [email protected].

9. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we do, we will revise the “Last Updated” date at the top of this page and notify you via email (if you have an account) or a banner on our website. We encourage you to review this Policy occasionally to stay informed.

10. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your data, please reach out to our Privacy Team:

Email: [email protected]

Response Time: We aim to address all inquiries within 30 business days.